A daring collaboration between the manufacturer Gorenje and the designer Ora-Ïto

Gorenje, one of the European household appliance leaders, amazed the market in the spring of 2007 by launching a new range of domestic household appliances: the Gorenje Ora-Ïto collection. In coherence with its ambition of becoming the most innovative manufacturer in the world in the appliance design domain, Gorenje found its ideal partner with the famous new generation Ora-Ïto designer to create stylized appliances with an exclusive design in a range of affordable prices for a larger number of buyers.

“With its audacity, its impertinence and its willpower to go against currently admitted ideas, Ora-Ïto represents the ideal choice for Gorenje. It has combined simple shapes that surround us for us to see a futuristic kitchen of today, tomorrow, and the day after tomorrow. I am convinced that the design of the new range, with its minimalistic style and its high technology will enchant a large clientele throughout Europe and will stay trendy for a certain amount of time”, says M. Franjo Bobinac, Gorenje’s General Director President.

Signed by the famous designer, this collection associates the latest high technologies to an exclusive design with very actual lines and an excellent quality with which the manufacturer has built a solid reputation. The result of the collaboration between Gorenje and Ora-Ïto, the designer who christened its style “simplexity”-union of simplicity and of complexity-is nothing less than the creation of a new design trend for tomorrow’s kitchens! Actually, with its high tech, innovative and styled products, user-friendly and respectful of the environment, Gorenje has the ambition of becoming the most innovative prod

ucer on the design household appliance front.

This collection calls out to people because it is different: it is made out of an assortment of refrigerator/freezers, built-in multifunction ovens, pyroceram cooking tables, inhaling hoods and decorative panels for built-in dishwashers and microwaves. The appliances from the Gorenje Ora-Ïto collection have all the functions that today’s user could want. Ora-Ïto has also been able to associate perfection to organic and futuristic shapes that reveal elegance and pure lines that breathe simplicity. One of the characteristics of this appliance is the uniform aspect of the surfaces in black glass with handles in brushed aluminum. Offered in two colors: all in black or black and silver, this Gorenje collection constitutes an excellent choice for anyone who appreciates-like its designer Ora-Ïto-simple lines and multifunction domestic appliances. For more details, visit the http://www.gorenje-oraito.com/.

Ora-Ïto:  the enfant terrible of the industrial design

The Ora-Ïto creations have the reputation of being futuristic and daring. Today, it creates objects for the biggest brands such as Heineken, Adidas, Ogo, Artemide, B&B, Cappellini, L’Oreal, Toyota, LaCie, Danone, Christofle, Ballantine’s, Sagem and many others and has received many prestigious awards, notably the labelling Oscar for the Heineken aluminum bottle, the 2006 golden Janus Commerce award for the architecture of the Toyota Rendez-vous on the Elysian fields and a Red Dot Design award for an Artemide lamp.

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